Transcreation and Arabic copy
Marketing messages rarely work when translated word for word. We start from what the message is meant to achieve, then our native Arabic linguists write it so it has the same effect on an Arab audience.
Back-translation: Your energy starts with your morning.
Why: a literal "power" reads as electricity in Arabic, so the line is rebuilt around energy and routine.
What the service includes
Campaign transcreation
Headlines, slogans and campaign lines re-created in Arabic with back-translations and rationale, so your team can judge every option.
Market and dialect fit
Modern Standard Arabic for pan-Arab reach, or Gulf, Egyptian, Levantine and Maghrebi voices when the campaign needs to sound local.
Social and performance copy
Ads, posts and landing page copy written to length limits and platform conventions, tested against the visuals they will sit on.
Arabic SEO content
Keyword research done in Arabic, on how Arab users actually search, and content written to rank for it.
Formats we work with
Using a different format? Send it anyway. If we cannot work with it, we will tell you and suggest an alternative.
Frequently asked questions
Anything else, send it with your files and we answer in the quote.
How do we judge copy in a language we cannot read?
Every option comes with a plain back-translation and a one-line rationale, so you can approve the idea even without reading Arabic.
Can you localise brand names and taglines?
Yes, including checking that a name carries no unfortunate meaning in Arabic before you commit to it anywhere.
Do you also certify documents?
No. For certified translations accepted by UK authorities, use Arabic Translation UK, the certified translation service of Lingo Service Translations.
Tell us about your Arabic project.
A fixed price on the real scope, as soon as you upload your files.